The Sam character has been described as looking like an anime character, with blue eyes, strong brows. Unlike the company's previous virtual assistant, Bixby, Sam has undergone significant changes in its virtual design, boasting more expressions, textures, and poses. It would be interesting to see a 3D render of a virtual assistant since this may make something like Bixby a bit more “approachable” and relatable for those who are not used to interacting with technology. Samsung's Virtual Assistant Sam is a new 3D character developed by Samsung. There’s also a possibility that this was just something that Lightfarm did to show Samsung what they can do. Or maybe this was a project they were working on but was eventually scrapped and Lightfarm decided to publish it anyway. And since the page was immediately deleted after, some are asking now if this is an actual project commissioned by Samsung but was not meant for public viewing. So based on the deleted page’s explanation, this was more of an aesthetic of a new virtual assistant.īut what some found interesting is that the project was a partnership between Lightfarm and Cheil Agency, the latter of which is actually owned by Samsung. They said they developed “realistic materials, mainly for the character’s hair and clothing so that Sam appeared aesthetically pleasing”. The post explained that Sam had an existing 2D version but they did a complete redesign for its 3D version, using a mix of Adobe and other editing software, applying them to both photos and digital paintings. She has dark brown hair, blue eyes, and is wearing pants and a shirt with the Samsung logo on it. So really it was more of the look of Sam rather than what Sam can actually do vis a vis what Bixby is doing now. ![]() There was also a test clip of Sam actually doing some virtuaal assisting but that seems to have disappeared as well. Samsung may be creating a new virtual assistant named Sam that may accompany, or possibly replace, Bixby. In fact, Sams original post that has since been deleted specifically referenced earlier 2D versions and how Sams latest design was a new 3D design breakthrough. According to Unbox PH, Sam was a creation of Lightfarm Studios and they published several photos and renders of the Pixal meets Anime virtual assistant.
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